Buy MBE Day helps generate awareness, support, and revenue to the millions of minority-owned firms across the country by: 

• Encouraging engagement with MBEs representing companies owned and operated by African Americans and Pacific Islanders, Hasidic Jews, and Native Americans.
• Motivating individual consumers and private and public sector buyers to intentionally show their commitment to minority businesses by shopping with them in person and/or online.
• Demonstrating appreciation for the contributions ethnic minority entrepreneurs make to their local economies.
• Spotlighting how MBEs improve the quality of life in their neighborhoods.
  Inspiring success throughout the MBE community.